Bringwell currently has wholly owned subsidiaries in Sweden, Norway, Denmark and Finland.
Listed Swedish company Bringwell AB, in which Validus owns 50.01% of shares, has produced its annual report. This company is now the leading Nordic supplier of personal care products.
“We’re really pleased with development within the company,” says Arild Kristensen, Chairman of Bringwell AB. “The company’s turnover in 2006 amounted to SEK 235 million, and this increased to SEK 474 million in 2007. At the same time, the acquisition of various companies has led to 75% of products distributed by Bringwell being its own. This provides us with a really good foundation on which to base our work on developing the company,” says Kristensen.
Find out more about Bringwell here
Target: 30% of the Nordic market
In the specialist field of health foods, Bringwell currently has a market share of 30% in Norway and more than 30% in Sweden. “We’ve set ourselves the target of acquiring 30% of the Nordic market by 2010. The Nordic market amounts to around SEK 10 billion at the consumer end,” says CEO David Rønneberg of Bringwell. “To achieve this target, we have to act as a driving force in the structural change taking place in the industry, we have to maintain good growth in the companies that form part of Bringwell today, and we have to make further acquisitions,” says Rønneberg.
Sales initiatives in several channels: direct sales, pharmacy and convenience goods
Arild Kristensen says that Bringwell has a strong position in the specialist field of health foods, and that a lot of the company’s work in future will involve reinforcing the company’s sales via other channels. “The purchase of the Norwegian company NaturaMed Pharma has given us a boost in direct sales, but we’re focusing on increasing sales via pharmacy and convenience goods as well,” concludes Kristensen.
Download the Bringwell annual report for 2007 (PDF, 3.7 MB)
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